January 13, 2000 
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| January 13, 2000 | atimes.com | |
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| The Koreas DaimlerChrysler set to enter Korean fray DETROIT - DaimlerChrysler is in the process of forging a strategic alliance with a Korean auto maker to be announced soon. Executive vice-president Theodor Cunningham, in an interview with Yonhap News Agency at the Detroit Motor Show on Tuesday, said his company is considering participation in the auction for Daewoo Motor. Cunningham, who is in charge of global sales and marketing for DaimlerChrysler, said it is necessary to forge a technological and marketing tie-up with a Korean partner for the globalization of DaimlerChrysler's operations, which will be announced shortly. He declined to answer when asked if the potential partner may be Hyundai Motor. Daewoo, affiliate Ssangyong Motor and Samsung Motors are up for sale and Kia Motors has been taken over by Hyundai Motor, leaving only Hyundai as a candidate for a strategic partner. Chrysler and Hyundai talked about a marketing tie-up in the 1980s, which would have had the US firm selling Hyundai cars in the United States, but Hyundai backed out of the three-year negotiations. Cunningham said his company will consider taking part in the bidding for Daewoo if it is within DaimlerChrysler's best interests. (Asia Pulse/Yonhap) | |||||||||
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