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    South Asia
     Oct 25, 2005
Unions woo Indian call centers
By Indrajit Basu

KOLKATA - Call-center and help-desk operators, data-entry clerks and telemarketers - in short back-office workers - may be considered the poorly paid sweatshop laborers of the information age in the developed world.

But in India the huge back-office or business-process outsourcing (BPO) workforce is viewed as a respected professional elite which is relatively well paid vis-a-vis those in many other industries. Labor union protection would seem unnecessary.

But that is about to change.

As India's burgeoning BPO continues to emerge as one of the largest employment sectors - employing about 400,000 - many



feel its primarily "young and innocent" workforce is fast turning into cyber workers who are treated "more like indigent laborers" who toil long hours with little or no commensurate reward.

Consequently, sparks of trade unionism have already started emerging in the BPO and call-center industries as local as well as international trade unions are stepping up their efforts to bring the IT and BPO sectors into their folds.

Two weeks ago, the Center of Indian Trade Unions (CITU) - a left-affiliated labor union and one of the largest in the country - announced that it had set up a small union for the IT and IT-enabled services (ITES) sectors in Kolkata, considered to be the epicenter of union movement.

And the organization has deployed its cadres in Bangalore, Chandigarh, Chennai and Hyderabad to organize a union of IT workers. WR Varda Rajan, the CITU secretary, said these organizations can't strictly be called trade unions yet but rather they are "more like a forum". Still, he added that "by end 2006 we are aiming to set up a nationwide IT workers' union".

CITU is not alone: a global trade union is making inroads in the country. Union Network International, an umbrella group of 900 skills and services-sector unions, has also launched, under the wings of the Center for Business Process Outsourcing Professionals, a new BPO/ITES organization called Unites Professionals.

UNITES Pro - as its members call it - has already taken root in six major Indian cities: Bangalore, Hyderabad, Chennai, Mumbai, Cochin and Delhi. "In the second stage centers are planned wherever ITES is concentrated," said Narayan Hegde, who is leading Unites Professionals effort to unionize the Indian BPO sector.

Neither of these new organizations is willing to reveal membership strength yet, but both say they have enough members to go ahead. "We do not want to reveal the numbers," Varda Rajan said. "ITES workers are forced to deny a need for unions because union-busting has been a prevalent practice in all the IT hubs [in India]. But Narayan Hegde added that "the numbers are large enough to initiate a movement in the country".

And clearly "movement" is a word that is sending shivers down the industry's spine. Calling it a retrograde step, Kiran Karnik, president of National Association of Software and Service Companies (NASSCOM), said the local IT industry lobby feels unions in the IT industry will be "counter productive". Pavan Duggal, a noted cyber lawyer, feels unionizing a nascent sector such as BPO, which in just five years has earned US$6 billion in export revenues and promises 40% growth every year, "could kill this industry".

Even BPO workers are divided. The Call Centers Association of India (CCAI), for instance, feels international business such as BPO should not encourage unionism because the demands of the unions could make call-center operations more expensive compared to competing countries such as Vietnam, Indonesia and China, which are already gunning for a share of India's pie. Unions in the industry "could hamper India's image as one of the most favorite IT and ITES investment destinations", said Sam Chopra, CCAI president.

Yet the movement seems to be gaining momentum. According to Karthik Shekhar, general secretary of UNITES Pro, "Many have realized that for ensuring physical well-being and job security there is a need for unions."

Although precise numbers are difficult to gather, Shekhar reckons about 4,000 BPO workers are already active in the two unions. State governments are giving all possible incentives to owners/employers of the ITES sector, he said. "But what are the Indian governments doing for the BPO workers?" he asked. About 1.1 million workers are expected to be working in the sector by 2008.

Incentives for the country's BPO sector may be directed toward the employers, but NASSCOM doesn't agree that Indian BPO workers are a neglected lot. "In the IT industry, you'll find that young people have direct access to the CEO of their companies," Karnik said. "They speak with confidence and dignity without any fear of victimization. In fact, IT company managements fear workforce attrition and loss of scarce talent."

While an average Indian earns about $600 a year, and many, even with an education, make less working perhaps longer and harder, a BPO worker with only a high-school level education brings in more than $2,500 a year - about twice the earning level of an entry-level high school teacher, accountant or marketing professional with a graduate degree.

With experience and education, BPO salaries go much higher. Also, there are other benefits, such as door-to-door transport, security-guard escorts, refreshments on the employer, a yearly company-paid picnic or excursion pleasure trip, in-house health club facilities and the like.

But all that glisters is not gold. Most BPO workers, especially the call-center workers, complain that they are highly stressed in their jobs and that causes friction in their social lives. The common refrain is that the odd working hours - to maintain the working hours of the Western hemisphere most BPO shifts start at 6 pm and continue well past 4 am - make one incommunicable and out of touch with their society, as they sleep days and work nights.

"Moreover, there is the constant frustration of handling irate and abusive customers," said Raghavan Iyer, a disillusioned BPO worker.

Unionists also feel that global firms that are increasingly farming out all those tasks that can be done by a computer to India are exploiting the Indian workforce by contracting the work out at a fraction of what they would have to pay in their home countries.

"No doubt the physical deprivation of Indian BPO workers [is] enormous ... working hours are not limited [to] eight and 12 hours and they are subject to working in a congested cubicle for hours at a stretch," said CITU's Varda Rajan, "but they are also economically deprived."

BPO workers are well paid in local terms, though global firms pay "just a fraction of what they pay to similar workers at home," he said. According to Deloitte Research in the United States, an American software engineer earns eight times more than his Indian counterpart; for BPO workers the disparity is even greater.

"As employees we want to unite to prevent the Walmartization of the BPO sector," UNITES Pro's Karthik Shekhar said. "We want all the MNCs [multinational corporations] that operate captive BPO centers in India [such as IBM, Accenture, Transworks, First Indian Corporation, Repcol of Australia, Origin and Belair from the United Kingdom as well as HSBC of Hong Kong] to follow minimum working hours, health plans, insurance; in short whatever is provided by them across the world should be provided in India too."

Nevertheless, there are a few on the employer side who support the idea of BPO unions. "If a union movement brings in best practices in the sector and works towards reducing attrition as they do in the UK and US, it is good for the sector," said T Kurien, CEO of Wipro BPO. A similar view is held by Raman Roy, one of the founders of the Indian BPO sector, who said, "Unions are good if they control the menace of attrition that is emerging as a stumbling block to BPO sector's growth."

And global consultancy firm, Gartner, feels that the emergence of unionism is actually a sign that the BPO sector is gaining maturity. "Union formation occurs when any industry reaches its peak," said Craig Batty, vice president at Gartner. "The Indian BPO sector is heading that way and this will bring more advantages to the sector."

But all those who are still wary of unions can take solace in the fact that unlike a typical union, none of the organizers say they are contemplating a movement that will indulge in strikes and other disruptive pursuits.

"Even today we do not contemplate launching a typical union," said Varda Rajan. "We are not in favor of strikes and do not believe that anybody should be forced to go on a strike either." Narayan Hegde added, "UNITES Pro is not a conventional union. Its objective is not to initiate strikes or indulge in practices that hamper the working of the Indian ITES sector. The objective is to organize a collected bargaining force to tackle difficult situations."

And that should bring a sigh of relief to many in the sector.

Indrajit Basu is a Kolkata-based equity-analyst-turned-journalist with more than 12 years of experience in business/finance and technology journalism. Besides writing for Asia Times Online, he also writes for US-based publications, as well as IT companies.

(Copyright 2005 Asia Times Online Ltd. All rights reserved. Please contact us for information on sales, syndication and republishing.)


The flip side of outsourcing to India (Oct 13, '05)

Outsourcing: A sea change (May 6, '05)

 
 



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