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Ford India sales soar in 2003-04

NEW DELHI - The Indian arm of the second-biggest United States automaker Ford India on Thursday reported a whopping 41.8 percent sales growth during the last fiscal due to rising sales of the mid-sized Ikon sedan.

The company sold 21,700 units during 2003-04 - over 15,300 units in the previous fiscal - its vice president of sales and marketing, Vinay Piparsania, told PTI. Doubling the figures in March 2004, Ford India sold 3,200 cars, its highest ever.

"With the 41.8 percent rise in sales, we have surpassed the industry which is growing at the rate of 20 percent," he said.

In March, the company sold 3,035 units of Ikon, 185 units of the recently-launched sports utility vehicle Endeavour and 12 units of the luxury sedan Mondeo.

During the last financial year, the company launched the Flair version of Ikon, the NXT range of the mid-size car and Endeavour. Ford India manufactures Ikon at its facility near Chennai and imports Endeavour from Thailand and Mondeo from Belgium.

(Asia Pulse/PTI)


Apr 3, 2004


 
     
         
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