Asia Times Online :: Japan News and Japanese Business and Economy

Japan

Jun 10, 2005

Japanese shopping channel to debut in Korea

SEOUL - A television-based home shopping channel from Japan is set to air in South Korea via the Internet, a local Internet shopping mall said on Thursday.

South Koreans can purchase products introduced on the Japanese TV home shopping channel, which can be accessed through an Internet shopping mall website.

"We will be servicing Japan's home shopping channel, ShopChannel, via our Internet site 24 hours a day in real time," the Internet shopping mall site Japanenjoy (www.japanenjoy.com) said.

"This is the first Japanese shopping channel to be introduced to a South Korean audience," it added.

ShopChannel provides clothes, cosmetics, accessories and health products to the United States, Europe and Japan. In Japan alone, it is on 310 local regional cable TV and Sky Perfect TV channels and has an audience of 19.1 million.

The shopping channel is translated simultaneously into Korean in order to avoid confusion for customers here.

Products are delivered 10 days after payment is made.

"I find this site meaningful in the sense that more people have easier access to purchasing Japanese products via a simple online transaction," said Choi Young wook, a Japanenjoy representative.

(Asia Pulse/Yonhap)

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