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     Mar 16, 2007
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SPEAKING FREELY

How to save your skin and profit
By Doug Wakefield

making a profit from declining prices. Expecting a drop in price, we sell the stock, and buy it back later at a lower price. The difference is our profit.

The natural question is: How can you sell a stock that you do not own? When you sell a stock short, the broker lends you the shares from a buyer, who previously approved such an



arrangement. Later, when you buy the stock back (otherwise called covering), the broker returns the shares to the buyer, and all is settled.

For example, you believe XYZ Corporation stock price is too high, so you instruct your broker to sell short 100 shares at $50. The broker borrows 100 shares from another account and "delivers" them to you, the short-seller. As a short-seller, you immediately sell the borrowed 100 shares at $50 per share, and $5,000, the proceeds from the sale, is credited to your account. If the stock were to fall to $30 a share, you might then decide to buy the 100 shares you borrowed back for a total of $3,000. You return the borrowed shares to the broker, and you make a $2,000 profit.

Of course the stock may go up instead of down. Suppose it goes to $60, and you decide to purchase in order to minimize your losses. You buy the shares back, and you have lost $1,000. The net result is not all that different from a situation where you had bought the stock at $60 and watched it decline to $50.

Unless the broker "calls" the stock back because he must return the borrowed shares to the owner for some reason, there is no limit on the amount of time you may remain short. But having a stock called away is a highly unusual situation which usually only occurs with stocks that have a low level of liquidity. There are a few stocks that the broker cannot obtain, and in such cases, you may not short that particular stock.

There are only a very few pure short-sellers, probably measured in the single digits, versus many thousands of mutual funds and hedge funds. In my opinion, this endeavor requires a special aptitude, which is not easily transferable from the long side (without considerable experience).

Doug: How does the client benefit?

Bob: The same way one benefits if a stock rises. Most investors buy stocks hoping they will increase. The short-seller makes a profit when the stock declines. When an overvalued market turns down, by definition most stocks decline, and portfolios that are short, increase in value. So, not only does the client not lose money, but by implementing this "hedging" strategy, he or she actually profits. Typically, as a measure of diversification, short-selling is only done with a portion of a client's total assets.

Doug: Bob, I'd just like to thank you for taking the time to share your experience and knowledge with us today.

The psychology of denial
Unfortunately, millions of investors will never heed the words of Bob Lang or an article like this one. They continue to see warnings in their everyday lives, but take comfort in the fact that their friends and advisers are all doing the same thing. They ignore reality and trust theories that have worked well (for the past three decades) in an ever-expanding sea of credit. So why do most individuals, maybe even those reading this article, never take steps to protect their capital from a bear market?

In answering this question, I turn to a professor of geology at the University of California, Los Angeles. As an evolutionary biologist, bio-geographer, and Pulitzer Prize-winning author, Dr Jared Diamond addresses the "it can't break" mindset in a story about individuals who live below a dam.

According to Diamond, attitude pollsters ask people who live downstream from the dam how concerned they are about the possibility of the dam bursting. Naturally, those who live further away from the dam are less concerned about it breaking than those who live closer to it. But shockingly, from a few kilometers below the dam, where one would assume the fear would be the greatest, as we approach the dam, the concern about the dam breaking falls off to zero.

Why? Diamond notes that those living closest to the dam, who are sure to drown if the dam breaks, must make themselves believe that the dam couldn't break to preserve their own sanity. This ability to suppress or deny thoughts that cause us great pain is known as psychological denial. Diamond suggests that this behavior, common to individuals, could apply to groups as well.

The only way investors will be able to take constructive financial steps before this credit cycle contracts is to step outside of the powerful forces of the herd. From here, they can begin to address the unpleasant reality of that which is currently unfolding and how we got here. Denial will only lead to unnecessary losses and increased pain.

Doug Wakefield is president of Best Minds Inc, a registered investment adviser. Disclaimer: Best Minds Inc has clients who are using the investment management services of Lang Asset Management.

(Copyright 2005-07 Best Minds Inc.)

Speaking Freely is an Asia Times Online feature that allows guest writers to have their say. Please click here if you are interested in contributing.

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