With the Chinese consumer landscape changing rapidly, homegrown brands are struggling to attract affluent young customers. But Erdos, a Chinese household name when it comes to cashmere, is trying something different－creating two brands from one.
Erdos held a fashion show in Beijing on Sept 1, presenting two brands－Erdos 1980 and Erdos. And supermodel Liu Wen and actress Zhang Ziyi were on its guest list.
The show opened with a ballet performance in which dancers were all dressed in cashmere.
The collections on show comprised coats, dresses and sweaters, highlighting simple lines and subtle colors. Read more