Fashion: Adding class to quality of Erdos cashmere

(China Daily)

With the Chinese consumer landscape changing rapidly, homegrown brands are struggling to attract affluent young customers. But Erdos, a Chinese household name when it comes to cashmere, is trying something different-creating two brands from one.

Erdos held a fashion show in Beijing on Sept 1, presenting two brands-Erdos 1980 and Erdos. And supermodel Liu Wen and actress Zhang Ziyi were on its guest list.

The show opened with a ballet performance in which dancers were all dressed in cashmere.

The collections on show comprised coats, dresses and sweaters, highlighting simple lines and subtle colors. Read more



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