(From Channel News Asia)
In a climate of retail slumps and woes, one Singaporean fashion label is aiming to use a new bricks-and-mortar flagship store to help push the brand to greater heights. Known for its unique contemporary-meets-traditional aesthetic, five-year-old local label Ong Shunmugam officially opened the doors on Aug 18 to its new home at creative indie enclave Chip Bee Gardens after relocating from the Hong Leong Building in Raffles Place.
The 1,300 sq ft single-storey unit houses the multi award-winning fashion label’s office, design studio and retail offerings. They have been brought together in a space where customers can get a behind-the-scenes peek into the production studio where an Ong Shunmugam original is being made right before their eyes. Read more