Fashion: French sports equipment store Decathlon making big foray in Malaysia

(From Fashion News)

French sports equipment chain store, Decathlon, is embarking on an aggressive expansion in Malaysia by targeting to open up to 60 stores within the next decade. Decathlon Malaysia chief executive officer Tom Meng said the expansion was in line with the company’s global strategy to triple its stores worldwide to 3,000 in the next 10 years from 1,000 currently.

“For the first three years in Malaysia, we will open 10 stores with at least five in the Klang Valley,” he told Bernama at the launch of the company’s maiden Malaysian store in Kuala Lumpur recently. He, however, declined to reveal the investment commitment for the expansion.

Meng said the company would also expand to other locations nationwide with Penang and Johor among the targeted destinations. Read more



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