Fashion: BeautyFresh has bold Asian ambitions

(From Fashion Asia News)

Singapore cosmetics startup BeautyFresh is eyeing the eCommerce potential in its home market and broader Asia.

Stocking more than 70 international brands including Chanel, Dior, Jo Malone and Nars, the company ensures authenticity of its products by scanning them with ultraviolet light to check for defects. Employees also check to ensure products are not near expiry dates.

Director Jack Wong has a background in online security, so is using his expertise to ensure that client data is secure. The web developments and encryption of the BeautyFresh site are similar to those of online banking (signified by a green lock in the URL). Read more

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