China to regulate search results following cancer patient’s death

(From AP)

“China issued new regulations on Saturday demanding search engines clearly identify paid search results, months after a terminally-ill cancer patient complained that he was misled by the giant search engine Baidu.

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Wei Zexi, a college student who died in April of a rare cancer, had written a long post on a Chinese website detailing how he was led to a Beijing hospital for treatments after searching on Baidu.

He said that the treatment turned out to be ineffective and expensive and that later he learned the therapy was yet to be fully approved.

Wei accused Baidu of taking money to promote less proven treatments. Read More



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