Hundreds of businesses violate ‘Descendants of the Sun’ publicity rights: Producers

(From Yonhap)

Producers of the South Korean hit TV series “Descendants of the Sun” said Friday there have been hundreds of violations of their rights to control the commercial use of the show’s identity, also known as publicity rights.

Descendants of the Sun star Song Joong-ki (l) and Song Hye-kyo

Descendants of the Sun stars Song Joong-ki (l) and Song Hye-kyo

Production company NEW said it will press charges against these violators and is currently in the process of collecting evidence to present to the authorities.

“Hundreds of businesses have tried to advertise products using scenes taken from our show without permission,” an official with the company told Yonhap News Agency.

Businesses “of all shapes and sizes” in both South Korea and China have tried to take advantage of the show’s success, NEW said.

“Even if their products have nothing to do with our show, they have used our images in their advertising,” the official said. Read more

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