(From Straits Times)
This is pretty much all anyone needs to know about the popularity of Kit Kat in Japan: There are nearly 300 varieties.
In addition to the (dare we call them) classics, such as wasabi and purple sweet potato, new flavors are regularly introduced. In February, Nestle, which distributes the candy in Japan, released a sake flavor in time for Valentine’s Day.
For a few weeks in December, shops sold a single stick, not the classic duo, covered in dark chocolate and coated with gold leaf for 2,016 yen (S$25).
Even for a country where shoppers can find fishball-flavored Pringles potato chips and adzuki bean-flavored Pepsi, actual gold candy seems extreme, but the Kit Kat holds a special place in Japan’s culinary universe.
Kit Kat’s name echoes the Japanese phrase “kitto katsu”, or “surely win”, and is often sent as a gift to students before college entrance examinations. It is the country’s most popular candy, according to Nestle, which does not release sales figures. Read More