Under Armour is finding itself playing defense as it vowed to pursue “all business and legal” courses of action to halt a new Chinese company from using a logo that is similar to the athletic-gear maker’s trademark logo.
The potential litigation comes as Mashable and other media outlets pointed out that China-based Uncle Martian, which is backed by Tingfei Long Sporting Goods Co., is using a logo that is eerily similar to the UA logo that Under Armour has cultivated the past two decades.
Here’s the full statement that Baltimore-based Under Armour e-mailed to Fortune:
“Under Armour is aware of the Uncle Martian launch event. Uncle Martian’s uses of Under Armour’s famous logo, name, and other intellectual property are a serious concern and blatant infringement. Under Armour will vigorously pursue all business and legal courses of action.” Read More