Fashion: Singapore women spend more than $200k on shoes, reveals survey

(From Straits Times)

Finding a sole mate is no easy task, according to a new survey which claims that 76% of Singaporean women spend an average of two weeks a year looking for their perfect pair of shoes.

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One-third of Singapore women surveyed purchase multiple pairs of the same shoe or every color of one style once they have found their perfect pair.

And it comes at a price. The research reveals that women here spend up to $204,000 on shoes in their lifetime – with $120,000 reserved for designer shoes.

The survey of 1,000 women across Singapore and Malaysia was commissioned by Chic Outlet Shopping, a collection of nine shopping villages across Europe, in celebration of their spring shoe campaign “The Secret of Shoes”.

Showcasing their appetite to splurge, two-third of respondents in Singapore admitted to topping up a secret designer shoe fund every month, saving up to $1,000 – more than double the amount set aside by their counterparts in Malaysia.

Close to a third of those surveyed purchase multiple pairs of the same shoe or every color of one style once they have found their perfect pair.

In stark contrast, 89% admit to owning shoes they wore less than five times, with 46%  owning shoes yet to be worn. Read More



Categories: Fashion

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