(From Straits Times)
Finding a sole mate is no easy task, according to a new survey which claims that 76% of Singaporean women spend an average of two weeks a year looking for their perfect pair of shoes.
And it comes at a price. The research reveals that women here spend up to $204,000 on shoes in their lifetime – with $120,000 reserved for designer shoes.
The survey of 1,000 women across Singapore and Malaysia was commissioned by Chic Outlet Shopping, a collection of nine shopping villages across Europe, in celebration of their spring shoe campaign “The Secret of Shoes”.
Showcasing their appetite to splurge, two-third of respondents in Singapore admitted to topping up a secret designer shoe fund every month, saving up to $1,000 – more than double the amount set aside by their counterparts in Malaysia.
Close to a third of those surveyed purchase multiple pairs of the same shoe or every color of one style once they have found their perfect pair.
In stark contrast, 89% admit to owning shoes they wore less than five times, with 46% owning shoes yet to be worn. Read More