Lifestyle: Kissing scene in ‘Descendants of the Sun’ boosts Hyundai’s Profile

(From Bloomberg)

Hyundai Motor Co. said it has received more consumer inquiries in China after a hit Korean drama featured its cars and a scene showed a couple kissing while their Genesis sedan drove by itself.

The Descendants of the Sun, a television serial about a Korean special forces captain and a surgeon falling in love while on an overseas mission, brings together two of the country’s most recognizable stars: Song Joong-ki and actress Song Hye-kyo.

In China, where the show has garnered more than 2.6 billion views on video site, female fans of the show’s lead actor have taken to calling themselves “Mrs. Song” on social media.

Hyundai is hoping some of that adulation rubs off on its cars and translates into sales. In the scene, the supporting male lead engages the Genesis’s lane-keeping and cruise control function on the touchscreen dashboard before reaching over to grab his love interest’s hand, eyes locked on hers and off the road.
The camera pans out to show the car driving independently on a city road with vehicles zooming past before cutting back to the steering wheel, sans hands. The stunt is repeated, and the scene ends with a prolonged kiss to soft strains of orchestral music. Read More

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