China’s e-commerce giant Alibaba has now set its sights on the music industry. The company recently unveiled Alibaba Planet, a Chinese music streaming app.
Alibaba Music said it will launch an English version of Planet aimed at global entertainment companies, artists and users in the second half of the year.
Apart from listening to music, fans can use the mobile app to follow their favorite stars, take part in fan activities, buy merchandise and watch live shows of celebrities and popular singers.
Alibaba Planet is more than a fan portal, the company said. The platform also has a business objective. It is open to composers, music producers, merchants, and other companies related to the music business that are looking for business opportunities.
For instance, singers will be able to find songwriters and merchants will be able to seek out celebrity endorsements. Stars currently on Alibaba Planet include Chinese actor and singer Li Yifeng, Chinese Malaysian singer Cao Ge, and Korean pop band EXO, who have set up their own zones in the app to engage and interact with their followers.
The division has rights agreements with numerous Chinese and Western music labels such as Universal Music Group, BMG and S.M. Entertainment and Rock Records, and owns millions of copyrights to supports its subscription streaming service and album downloads.
The launch of Alibaba Planet is part of Alibaba Music’s bid “to become the world’s largest Internet-based music company, and to build up the commerce landscape for the global music and entertainment industry.