Plukka, which launched as a flash-sale website for made-to-order fine jewelry, is getting increasingly serious about bricks-and-mortar retailing. The Hong Kong–based company, which opened freestanding stores in Hong Kong and London in 2014 and 2015, respectively, has debuted a pop-up store at the Jack Vartanian store on Madison Avenue.
And the roughly 600-square-foot space is, according to Plukka founder Joanne Ooi, “a preliminary step to opening a permanent NYC boutique in the future.”
She adds, “It’s Plukka’s objective to be the first truly global multi-brand designer and fine jewelry retailer, so having a presence in the U.S., and specifically New York City, is a fundamental part of our mission. New York contains a hugely disproportionate share of both clients and influencers, so we consider the city a crucial beachhead location.”
Plukka made news last year for launching a program that delivers up to $15,000 of merchandise to existing clients in New York City and Hong Kong—so they can shop in their homes. Read More