(From Caixin Online)
China’s financial and investment circles are buzzing over amateur videos some securities analysts are making in a bid to get the attention of investors.
The most recent examples involved amateur videos posted on websites or mobile apps that showed analysts recommending investors buy certain stocks, citing their firm’s research.
One clip, which appeared online on April 7, shows a young woman dressed in traditional Chinese clothing talking to the camera about why investors should buy shares in Shenzhen-listed ZTE Corp., a telecoms equipment and services provider.
Liao Lei, a stock analyst with Founder Securities, says in the two-minute video that ZTE was worth an investment because research shows its income is stronger than ever and its management team was young, ambitious and capable.
The video appeared to be filmed in a kitchen or a living room.
The clip was widely shared on social media among financial workers. It was apparently popular because viewers liked the informal presentation of the analyst, whose industry is generally marked by people who shun the spotlight or ape the serious tone of news commentators.
Several similar clips have been posted on streaming websites, with analysts from brokerage firms including Essences Securities and Haitong Securities recommending stocks.
However, some critics said the clips are just a gimmick. Read more