Suzuki offers Indian-made subcompact to drivers in Japan

(From Asahi Shimbun)

Suzuki Motor Corp. released the Baleno, a subcompact hatchback produced in India, to Japanese consumers for the first time on March 9.

Suzuki Baleno

Suzuki Baleno

“We are producing the Baleno in India because we can sell the most units there,” Suzuki Motor CEO Osamu Suzuki said at a news conference in Tokyo, which was also attended by Indian Ambassador Sujan R. Chinoy.

“The local plant has reached the level of Japanese factories and it is more cost-efficient than producing the cars in Japan.”

Produced by New Delhi subsidiary Maruti Suzuki India Ltd., the Baleno is a model that Suzuki Motor plans to export worldwide. Sales kicked off in India in October.

The automaker decided to import the model to Japan to deal with the lack of variety in its domestic lineup in achieving its goal of selling 100,000 subcompact cars in Japan annually. The company sold approximately 76,000 subcompacts in 2015. Read more


Categories: Asia Unhedged, India, Japan

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