(From Korea Times)
It’s that time again when fashionistas gather in Seoul for a glimpse of what fall and winter fashions are going to look like.
The 2016 Fall/Winter HERA Seoul Fashion Week kicked off Monday at Dongdaemun Design Plaza (DDP) and the former factory complex of Daesun Flour Mills in Mullae-dong, Seoul, featuring 41 catwalks of top local designers.
Over 1,000 international and domestic members of the press and 200 buyers from the local market and abroad have visited the country’s biggest fashion event to witness Asia’s leading market trends. Popular fashion media seen at the DDP include Vogue, W Magazine, L’Officiel Hommes and Dazed & Confused, while luxury department store merchandisers from Harrods, Selfridges and Barneys New York will join the Next Generation event in Mullae-dong, which will feature trade shows from this season.
Veteran fashion designer Jung Ku-ho, who has reached his second season as executive director of Seoul Collection, gave a few fresh twists such as turning the Generation Next program into a business platform, having previously served as a gateway for rookie designers to debut. The fashion business channel is currently being held in a former factory building, while the DDP, located 40 minutes away by car, holds marketing-focused runways by established designers.
Jung also adopted a new barcode system to collect data on buyers’ performance in business trade and journalists’ participation during the week-long event. The director explained that the levels of buyers and press will be classified based upon the information amassed for future Seoul collection seasons, which he explained is a common system used at New York and European fashion weeks. Read More