(From Star 2)
At a time when consumers are holding tighter to their pockets, beauty brands are doing the opposite. The brand new Spasia Institut at Parkson in Suria KLCC in Kuala Lumpur, Malaysia, was recently unveiled to a packed audience of media and business partners.
Located appropriately on the cosmetics floor of Parkson, it houses two prestige French skincare brands, Decleor and Darphin, both of which utilise plants and essential oils as their main ingredients. Decleor is internationally owned by L’Oreal but is distributed in Malaysia by Luxasia, while Estee Lauder internationally owns Darphin.
The Spasia Institut is the latest spa concept created by Luxasia, a leading beauty company that distributes numerous fragrance and beauty brands. The spa concept offers a range of services designed for women who can enjoy combining retail therapy with a luxurious pampering experience.
“Years ago collaborating with rivals was unheard of but today it is important that we come together to be able to meet customers’ needs and to serve them well,” says Patrick Chong, CEO of Luxasia Group at the recent launch.
“We should not be afraid of competition and we were honored to be invited by Luxasia to collaborate on Spasia Institute,” says Paul Slavin, managing director of Estee Lauder Malaysia. Read More.