North Korea’s drive to raise the quality of its products comes after Kim Jong Un had complained North Korea mascara gave the wearer “raccoon eyes.”
By Elizabeth Shim
North Korea is touting its domestic cosmetics industry after Kim Jong Un called for an industrial evolution that could have North Korea products competing with global brands like Lancome, Chanel and Christian Dior.
A factory in Pyongyang, where North Korea’s Unhasu cosmetics line is being made, was featured in a Chosun Today media segment Thursday, South Korean news service CBS No Cut News reported.
North Korea stated workers were engaged in a “determined struggle” to create “the world-class cosmetics brand Unhasu.”
“In order to make an Unhasu cosmetics line that can stand shoulder to shoulder with global brands, the factory is actively striving to realize a lofty goal,” Pyongyang said in statement.
North Korea said there are 80 kinds of cosmetics products available, and that items are customized for people according to purpose, use and even “hobbies.”
Skin care and makeup products number in the dozens, according to state media.
Last February, Kim said North Korea must improve its waterproof mascara line.
“Foreign brands have mascara that stays on even after contact with water, but with [North Korean] products, when the wearer yawns, it leads to smudges and gives the user ‘raccoon eyes,'” Kim reportedly said during the visit, adding the quality of North Korea products is not up to standard. Read more