Amazon’s Jeff Bezos as Lord Vishnu? Fortune apologizes for deity depiction

(From Religion News Service)

By David Gibson

Hinduism certainly has numerous memorable manifestations of God, from Brahma the Creator to Shiva the Destroyer.

Fortune magazine's Bezos cover

Fortune magazine’s Bezos cover

But despite the remarkable success of retail giant Amazon, its founder Jeff Bezos is not one of them.

That’s why the editor of Fortune magazine is now apologizing for a colorful cover that depicts Bezos as the Hindu deity Vishnu — known as the Preserver — in a story on Amazon’s plans to “conquer” the enormous marketplace in India.

“Neither the artist nor the editors of Fortune had any intention of parodying a particular deity or of offending members of the Hindu faith,” Alan Murray said Tuesday evening (Jan. 12) in a brief statement on the magazine’s website. “It is clear that we erred and for that, we apologize.”

The tempest over the image on the current international edition of Fortune erupted after the Sydney-based artist who drew the cover posted it on Twitter on Jan. 5. Read more


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